Tag Archives: Press Release

Yes, you can sell a home on a busy road

Neighbourhoods can change dramatically over time, and the suburban street that was so quiet when you bought your home may now be much busier – and noisier – but that doesn’t mean that no-one will buy the property.

“In fact,” says Richard Gray, CEO of Harcourts Real Estate, “there are buyers who may even consider the busy road an advantage, depending on what they intend to do with the property. To some it may spell more visibility for a home-based business or professional practice, for example.

“And there are others who may not even be concerned about the busy road as long as the property is close to shops, schools, public transport and sports venues. There are many young buyers these days who see some traffic noise as a fair trade-off for easy access to the facilities they need.”

However, he says, even if you don’t come across such buyers, there are several ways to make your home more appealing and ensure a sale. “From a noise perspective, a concrete or brick wall between your home and the road is more effective than a palisade fence, and you may want to consider putting one up.”

Gray says other possibilities include creating an entertainment or relaxation area in the part of your garden that is furthest from the road, and installing double-glazing along the face of the house closest to the road.

“But before you go to the expense of doing any of these things, you must know that in all home sales, the factor that has the most pulling power for buyers is the price, so you need to sit down with your agent and set a realistic price in the context of other recent sales in your area, and along the same road.”

He notes that a properly trained and professional agent will not try to suggest that you “test the market” at an unrealistic price level, or conceal from you the fact that your home might sell for less than other properties in the area that are similar but located on quieter streets.

“On the other hand, though, an experienced agent will know how to market your home most effectively by maximising its good features and targeting the most likely buyers. A careful choice of agent is thus the real key to selling a home on a busy road.”


Yes, you can sell a home on a busy road

Neighbourhoods can change dramatically over time, and the suburban street that was so quiet when you bought your home may now be much busier – and noisier – but that doesn’t mean that no-one will buy the property.

“In fact,” says Richard Gray, CEO of Harcourts Real Estate, “there are buyers who may even consider the busy road an advantage, depending on what they intend to do with the property. To some it may spell more visibility for a home-based business or professional practice, for example.

“And there are others who may not even be concerned about the busy road as long as the property is close to shops, schools, public transport and sports venues. There are many young buyers these days who see some traffic noise as a fair trade-off for easy access to the facilities they need.”

However, he says, even if you don’t come across such buyers, there are several ways to make your home more appealing and ensure a sale. “From a noise perspective, a concrete or brick wall between your home and the road is more effective than a palisade fence, and you may want to consider putting one up.”

Gray says other possibilities include creating an entertainment or relaxation area in the part of your garden that is furthest from the road, and installing double-glazing along the face of the house closest to the road.

“But before you go to the expense of doing any of these things, you must know that in all home sales, the factor that has the most pulling power for buyers is the price, so you need to sit down with your agent and set a realistic price in the context of other recent sales in your area, and along the same road.”

He notes that a properly trained and professional agent will not try to suggest that you “test the market” at an unrealistic price level, or conceal from you the fact that your home might sell for less than other properties in the area that are similar but located on quieter streets.

“On the other hand, though, an experienced agent will know how to market your home most effectively by maximising its good features and targeting the most likely buyers. A careful choice of agent is thus the real key to selling a home on a busy road.”


Another sterling year for Harcourts group

The Harcourts real estate group is going from strength to strength in South Africa, having achieved growth on every front in the past 12 months.

“We added 12 new offices to the group in 2014,” says CEO Richard Gray, “and achieved a 12% increase in agent numbers, which is outstanding considering that the overall number of practising agents in SA continues to decline.”

And on the back of this growth, the total value of home sales facilitated by Harcourts has grown by more than 30% in the past 12 months – compared to the industry average growth rate of 18%.

“What is more,” he says, “we didn’t just sell more properties, we sold them at an higher average price, that is an average of R1,055m in the 2014/15 financial year compared to an average of R965 000 in the 2013/14 period.”

Gray says these results were helped by the fact that demand exceeded supply in many areas in the second half of the year, and by the steep decline in fuel prices that put more money in consumer pockets and gave them more confidence about buying property.

“However, they also speak to the high calibre of our existing agency owners, principals and agents, and to our ability to keep attracting entrepreneurs and top performing agents into the group.”

Turning to the coming 12 months, he says affordability should continue to be improved by low oil prices and relatively low interest rates at least until the second half of 2015.

In addition, it is expected that many more new developments will actually be completed and start coming on to the market this year, which will give homebuyers a wider choice of properties to buy and speed up sales while at the same time preventing prices from rising too fast.

“Nevertheless, the market has now definitely shifted from a buyers’ market to a sellers’ market and we, like most of the banks, anticipate that nominal house price growth will reach double digits this year for the first time since the 2008/09 recession.”


Another sterling year for Harcourts group

The Harcourts real estate group is going from strength to strength in South Africa, having achieved growth on every front in the past 12 months.

“We added 12 new offices to the group in 2014,” says CEO Richard Gray, “and achieved a 12% increase in agent numbers, which is outstanding considering that the overall number of practising agents in SA continues to decline.”

And on the back of this growth, the total value of home sales facilitated by Harcourts has grown by more than 30% in the past 12 months – compared to the industry average growth rate of 18%.

“What is more,” he says, “we didn’t just sell more properties, we sold them at an higher average price, that is an average of R1,055m in the 2014/15 financial year compared to an average of R965 000 in the 2013/14 period.”

Gray says these results were helped by the fact that demand exceeded supply in many areas in the second half of the year, and by the steep decline in fuel prices that put more money in consumer pockets and gave them more confidence about buying property.

“However, they also speak to the high calibre of our existing agency owners, principals and agents, and to our ability to keep attracting entrepreneurs and top performing agents into the group.”

Turning to the coming 12 months, he says affordability should continue to be improved by low oil prices and relatively low interest rates at least until the second half of 2015.

In addition, it is expected that many more new developments will actually be completed and start coming on to the market this year, which will give homebuyers a wider choice of properties to buy and speed up sales while at the same time preventing prices from rising too fast.

“Nevertheless, the market has now definitely shifted from a buyers’ market to a sellers’ market and we, like most of the banks, anticipate that nominal house price growth will reach double digits this year for the first time since the 2008/09 recession.”


Another sterling year for Harcourts group

The Harcourts real estate group is going from strength to strength in South Africa, having achieved growth on every front in the past 12 months.

“We added 12 new offices to the group in 2014,” says CEO Richard Gray, “and achieved a 12% increase in agent numbers, which is outstanding considering that the overall number of practising agents in SA continues to decline.”

And on the back of this growth, the total value of home sales facilitated by Harcourts has grown by more than 30% in the past 12 months – compared to the industry average growth rate of 18%.

“What is more,” he says, “we didn’t just sell more properties, we sold them at an higher average price, that is an average of R1,055m in the 2014/15 financial year compared to an average of R965 000 in the 2013/14 period.”

Gray says these results were helped by the fact that demand exceeded supply in many areas in the second half of the year, and by the steep decline in fuel prices that put more money in consumer pockets and gave them more confidence about buying property.

“However, they also speak to the high calibre of our existing agency owners, principals and agents, and to our ability to keep attracting entrepreneurs and top performing agents into the group.”

Turning to the coming 12 months, he says affordability should continue to be improved by low oil prices and relatively low interest rates at least until the second half of 2015.

In addition, it is expected that many more new developments will actually be completed and start coming on to the market this year, which will give homebuyers a wider choice of properties to buy and speed up sales while at the same time preventing prices from rising too fast.

“Nevertheless, the market has now definitely shifted from a buyers’ market to a sellers’ market and we, like most of the banks, anticipate that nominal house price growth will reach double digits this year for the first time since the 2008/09 recession.”