Tag Archives: agent life
We talk to Jason Wills, Head of Technology at Harcourts International about the future of drones, and what this means in real estate marketing.
Over the last 12 months, drone photography has become a widely used tool for many Harcourts real estate agents. I recall back in 2008, one of our iOS App developers returning from America with this amazing contraption. He told me it was a drone helicopter and he could control it with an iPhone App. The drone had a camera built into it that could shoot photos and video.
We went down to our office car park and took the drone for a spin. Four rotating blades gave the drone its lift and just by touching controls on the iPhone app you had a bird’s eye view of the world and could shoot photos. Zoom controls were also available.
At that moment I realised that the days of hiring helicopters or cherry pickers to capture the overhead aerial shots were over.
Another game changer had arrived and the possibilities were endless. I guess what amazed me about this technology, was just how cheap it was to get started. Buy the drone hardware, download an App from the Apple store and that’s it.
Throughout the Harcourts organisation, which now spans ten countries, all our photography suppliers offer drone aerial options. Many high-end properties, project developments, lifestyle blocks, and rural properties have some wonderful drone videos available.
So what’s next for drone technology?
Amazon have already trialed delivery of packages via drones so we will see this come to pass as soon as the FAA give the all clear. Police and military are using drones for security purposes and monitoring. Domino’s pizza has trialed pizza delivery in the UK which has to be one of the best uses of this technology! Here is a video of their service.
In many countries there is talk of regulation and even users obtaining a drone pilot license.
But for Harcourts International, we love to innovate and we will continue to adopt new technology and share this with our clients and our team members throughout the world.
Follow Harcourts Technology on Facebook for exciting technology updates as and when they happen here.
The vast majority of today’s consumers go online to research goods, products and services prior to taking the next step forward. Why wouldn’t a potential seller do the same to shortlist real estate sales consultants before they invite you into their home?
Our industry is unique because you are the product that delivers the service! The quality of your services and skills can make a big difference to the level of a success achieved in a property sale worth hundreds of thousands of dollars.
You may know you’re the best qualified real estate professional in your area, but do potential sellers?
If I went online and Googled you today, what would I find?
- Do you show up on the top half of page one?
- Do you have a website and clear online presence, like the majority of businesses trying to attract customers?
- Can the client clearly see that you are the local real estate expert that knows and works in their area?
- Are all of your marketing pieces of high quality and do they direct clients to your website for additional information, local statistics, property details and testimonials for SEO (Search Engine Optimisation)?
Head of eBusiness – Harcourts International
If you can answer yes to these initial questions, congratulations! You’re INLINE. Meaning you have successfully coupled your offline and online presence, which equals an INLINE marketing strategy.
If on the other hand you have answered no, then I would suggest you’re out of line and you should make it a priority to review and make some changes to balance your online marketing presence.
Offline + Online = INLINE. It’s the difference that can make a difference!
It’s important to maintain a good relationship with your audience. Just dedicating five to ten minutes a day to your social media pages will make a huge difference.
When it comes to selling one of your most valuable assets, your home, it makes sense to take time in choosing a real estate agent that is qualified and knowledgeable and has the right tools and strategies at their disposal.