The vast majority of today’s consumers go online to research goods, products and services prior to taking the next step forward. Why wouldn’t a potential seller do the same to shortlist real estate sales consultants before they invite you into their home?
Our industry is unique because you are the product that delivers the service! The quality of your services and skills can make a big difference to the level of a success achieved in a property sale worth hundreds of thousands of dollars.
You may know you’re the best qualified real estate professional in your area, but do potential sellers?
If I went online and Googled you today, what would I find?
- Do you show up on the top half of page one?
- Do you have a website and clear online presence, like the majority of businesses trying to attract customers?
- Can the client clearly see that you are the local real estate expert that knows and works in their area?
- Are all of your marketing pieces of high quality and do they direct clients to your website for additional information, local statistics, property details and testimonials for SEO (Search Engine Optimisation)?
Head of eBusiness – Harcourts International
If you can answer yes to these initial questions, congratulations! You’re INLINE. Meaning you have successfully coupled your offline and online presence, which equals an INLINE marketing strategy.
If on the other hand you have answered no, then I would suggest you’re out of line and you should make it a priority to review and make some changes to balance your online marketing presence.
Offline + Online = INLINE. It’s the difference that can make a difference!
It’s important to maintain a good relationship with your audience. Just dedicating five to ten minutes a day to your social media pages will make a huge difference.
When it comes to selling one of your most valuable assets, your home, it makes sense to take time in choosing a real estate agent that is qualified and knowledgeable and has the right tools and strategies at their disposal.