Harcourts recently launched its latest international marketing campaign, focused around its local communities.
The ‘We’re Your Locals’ campaign provides a new dimension to Harcourts’ international presence by devoting a real focus towards the group’s local marketplaces.
‘We’re your locals’ includes a cross-media mix of material designed to communicate to the varying demographics within Harcourts’ individual marketplaces.
The campaign products include print flyers, cards, posters, banners and advertisements, and digital elements such as email footers, website banners and Facebook covers.
“As a group we have the power to project our message and brand to the forefront of our customers’ awareness,” said Katie McAleese, Head of Marketing for Harcourts International.
“The idea behind the campaign is ultimately to make the connection between Harcourts and the communities where our people live and work.
“We’re trying to establish that the Harcourts agent in your town or suburb is an integral part of the local community, just as your favourite local café or bar is,” Ms McAleese said.
“Although Harcourts is an international brand with operations in eight countries, we still have a strong local focus,” Ms McAleese added.
‘We’re your locals’ is a global campaign and will be utilised in all of Harcourts’ operating countries including Australia, New Zealand, the USA, South Africa, Indonesia, Fiji, China and Hong Kong.