Monthly Archives: August 2015
Is Your Online Marketing Presence In-line or Out Of Line?
The vast majority of today’s consumers go online to research goods, products and services prior to taking the next step forward. Why wouldn’t a potential seller do the same to shortlist real estate sales consultants before they invite you into their home?
Our industry is unique because you are the product that delivers the service! The quality of your services and skills can make a big difference to the level of a success achieved in a property sale worth hundreds of thousands of dollars.
You may know you’re the best qualified real estate professional in your area, but do potential sellers?
If I went online and Googled you today, what would I find?
- Do you show up on the top half of page one?
- Do you have a website and clear online presence, like the majority of businesses trying to attract customers?
- Can the client clearly see that you are the local real estate expert that knows and works in their area?
- Are all of your marketing pieces of high quality and do they direct clients to your website for additional information, local statistics, property details and testimonials for SEO (Search Engine Optimisation)?
Gregg ToyamaHead of eBusiness – Harcourts International
If you can answer yes to these initial questions, congratulations! You’re INLINE. Meaning you have successfully coupled your offline and online presence, which equals an INLINE marketing strategy.
If on the other hand you have answered no, then I would suggest you’re out of line and you should make it a priority to review and make some changes to balance your online marketing presence.
Offline + Online = INLINE. It’s the difference that can make a difference!
if you’re interested in exploring franchise opportunities with Harcourts!
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Thinking Of A Rural Retirement? Here’s What You Need To Know
As we look to wind-down in our careers, focus more on our hobbies, and perhaps even trade-in the family home, many of us contemplate the prospect of rural retirement. There are the obvious draw cards, the peace and quiet, the lovely, natural setting, and the distance from the neighbours. But before committing to a completely new lifestyle change, it’s a good idea to make sure you know what goes into maintaining a rural lifestyle, particularly if you are transitioning from a smaller property or living in an urban area.
Affordability
One bonus that can come from retiring rurally is lower house and land prices than those you would expect in urban or city-fringe locations. This means you may be able to get more for your hard-earned dollars. Price growth in rural areas tends to happen at a slower rate than urban areas, but this is more a concern for investors than owner-occupiers who plan to live in their property long-term.
Keep the car
Remember that some rural areas, even semi-rural areas probably won’t have the same public transport options available as more urban areas. Bus routes may be more limited, or non-existent depending on the area. So make sure you take a look at what’s available in your desired location, and plan to have a back-up option, like keeping the family car around.
Plan and budget for maintenance
Of course it depends on the age and condition of the property you’re buying, but many homes in more rural and regional areas tend to be older-style homes or come complete with a much greater area and yard.
Older-style homes can be beautiful and extra yard space gives you even greater flexibility when it comes to pets and gardens, but remember that with these things comes additional expense and effort if you want to keep everything in good condition. A bonus if you have a green thumb!
Modern conveniences
Some rural areas aren’t as well-equipped as others, so when scouting a possible retirement location, remember to factor in things like the distance to a large department store, local take-away shops, and the internet connection and speed.
Living near a rural hub may be the best option for you if you can’t live without local shops and restaurants. Lots of rural towns have these options, and you’d be surprised how many have good internet speeds. So do your homework when property-hunting.
There are lots of options out there for anyone who is looking for a tree change in their retirement. Whilst it can take a little bit of extra homework, there are lots of lifestyle areas that offer the best of both worlds, especially at a time in your life where you don’t have to worry about the commute to work! Now that you have an idea of some of the considerations for moving from the city to the country, you can make your transition a smooth one!
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