Monthly Archives: March 2014
Harcourts International’s Chief Information Officer, Jason Wills, said a website that is not designed for mobile devices can leave users feeling frustrated, and these negative reactions translate directly to the brands themselves.
“Based on a recent survey, we know that 52 per cent of users who have had a bad experience using a mobile website, are less likely to engage with a company. Another 48 per cent felt that the company did not care about their clients when they didn’t have a mobile friendly website. At Harcourts, we want to meet our customers ever changing demands by providing an outstanding mobile website experience,” Mr Wills said.
The responsive technology allows a user to view the website on any computer, tablet, or smartphone where the website will then detect what device the user has and automatically configure the look and feel of the website to their device.
Mr Wills said the website has been designed to be very user friendly. “The menu and structure of the website formats itself vertically, which means a user only needs to scroll up and down to view the website on a smart device, instead of having to pinch and shrink the website down in size and then having to scroll left to right,” Mr Wills said.
The website was built to cater for the increasing number of Harcourts clients using mobile devices. Recent statistics show that over 50 per cent of clients now use a mobile device of some sort to browse real estate websites.
The new Harcourts International website can be viewed at www.harcourts.net .