With a notable increase in Australian property enquiry emanating from the Harcourts network in Hong Kong and China; Landmark Harcourts has partnered with Harcourts to showcase Australian properties to China through its Connect with Australia property showcase. Responding to the particular interests of Chinese investors, Landmark Harcourts and Harcourts together will feature large scale agricultural properties targeting dairy, protein and viticulture sectors as well as residential and commercial developments, off the plan homes, new apartment blocks, house and land packages.
The 10-day initiative showcase commencing on the 18th of September features numerous events in Beijing and Shanghai, each designed to promote Australia to the largest market in the world.
The showcase launches with the Beijing International Property and Investment Expo where the Landmark Harcourts and Harcourts teams will have a professional and prominent stand with targeted marketing collateral and a significant range of Australian opportunities for investors to consider. In addition, new technologies such as the QR code video marketing of properties in English and Chinese, will be deployed to reach into the huge Chinese market. This event will be host to 240-280 international exhibitors, with 40-48,000 visitors attending, including 8,000 invitation only, high net worth visitors.
The showcase provides a platform for Landmark Harcourts and Harcourts to build relationships with key people in China, Australia, and other Countries, and to create positive brand publicity across multiple mediums.
Landmark Harcourts General Manager, Craig Yarrow, said previous experience in China has revealed that value-add services are important to investors. “We’ll be offering a full value chain with specialist partners in accounting, law, finance, migration and more. In partnership with Sino-Australia, we’ll be able to provide Chinese investors a streamlined and proven process, responding to their queries and making it much easier for them to make choices and invest,” Mr Yarrow said.
“Our partners, Harcourts, will be alongside us promoting their specialty Australian properties in the residential, development and commercial sectors. Harcourts, with 126 years of experience in the real estate industry, has an extensive network of branches in China and Hong Kong, and we’ll be working together to show Chinese investors the value and opportunities that exist in the broader Australian market,” Mr Yarrow continued.
A presentation by Landmark Harcourts at the Beijing Property and Investment Expo will occur on the 21st and will educate attendees on the prosperous investment opportunities in Australia. The presentation will provide links for Australian producers and Chinese investors in joint venture partnerships or ownership of large scale ongoing operations ripe for farm expansion and development.
The entire showcase will also feature two exclusive investor evenings hosted by Landmark Harcourts and Harcourts on the 23rd and 27th of September supported by AustCham, the China-Australia Chamber of Commerce, and Oz-Town Shanghai, a new centre committed to growing the Australian export market in China.
The investor evenings are invite-only, with a select number of targeted, high net worth individuals seeking to learn more about Australian agribusiness, development investment and associated joint venture partnership opportunities expected to attend. Five speaking sessions will be held throughout each evening, with each session providing an opportunity to educate the audience on points of interest including; government investment policy, agricultural assets, finance, the future for metropolitan investment and successful joint venture partnerships.
It is expected that extensive media coverage and on-the-ground promotion will attract business representatives, companies, investors, government officials and influencers to the showcase. A number of sponsors including AgScope and The Australian Financial Review have come on board, recognising the positive media exposure and buzz the event will generate, with marketing collateral expected to reach over 1.5million people in China.
China has a long history with Australia, and over time, this has reinforced strong relationships. Nearly a million Chinese and Hong Kong visitors came to Australia in 2013, in addition to 7,000 business innovation and investment visas. With Australia being the number one country of choice for foreign investment, they are certainly an audience worth marketing to.
The “Connect with Australia” initiative provides a unique and innovative marketing opportunity to reach a different audience and maximize sales potential, after all, a potential buyer could come from anywhere in the world.