Category Archives: International News

New look for the Harcourts Brand

New look for the Harcourts Brand

Today we launched our refreshed Harcourts brand to the market.
It is the first significant makeover for Harcourts, which was founded in Wellington in 1888, in several years and the new look is designed to make the brand more user-friendly and up-to-date for the mobile, digital era.

Harcourts International Ltd managing director, Mike Green announced that the brand has gone through a rejuvenation that was over a year in the making, the first significant brand change for the group since 1988.

Mr Green says with the way the real estate industry is evolving, brands needed to be agile enough to change and grow as well.

“The way we do business within our industry has changed, our clients’ perception of our industry has changed, essentially, our world has evolved, and so we knew our brand needed to evolve with it.”
“We have consistently grown our investment in technology, have expanded into two new countries over the past 12 months, and are constantly looking at ways to innovate, but this wasn’t necessarily apparent in our previous branding.”

“It is important to us that our brand properly reflects our size, innovation, capability and global reach. That it reflects our assets that truly help our customers be successful in their real estate endeavours.”, says Mr Green.

Along with a new, modern logo and colour palette change, Harcourts has invested a significant amount of resources into equipping their people with a number of new tools to better help them market themselves, and better serve their clients.

Katie McAleese and Mike Green Cut Cake

Harcourts International Ltd head of marketing, Katie McAleese explains the reasons behind such a robust investment in new marketing materials and tools.

“There was obviously value in refreshing our brand, but we saw the opportunity to take this a step further and also invest in providing our people not only with refreshed marketing material, but with flexible, modern and tailored solutions to marketing property and serving their clients”, says Ms McAleese.

The brand refresh extends to all of the Harcourts brands and subsidiaries, including NAI Harcourts, the rural/lifestyle and property management sectors, Harcourts Complete, Luxury Property Selection and the company’s charitable arm, The Harcourts Foundation.

 

 


Harcourts - Apple Apps

Apple recognises Harcourts custom apps across global web network

Harcourts, has been selected from a world-wide category to be the first real estate company to be featured across Apple’s global web network with a case study showing how they have used Apple’s iOS technology to transform their business.

In recognition of their innovation and use of the iPad and iPhone to enhance client experience and drive greater efficiency for their business, Apple has produced a video and business case study about Harcourts’ work – an accolade reserved only for companies developing the most cutting edge business solutions using Apple technology.

Harcourts is the first company from the Australasian region, and the first real estate group world-wide, to be selected by Apple for this recognition.

Harcourts New Zealand CEO Hayden Duncan, says the custom suite of apps developed by Harcourts, is transforming the way they do business.

“By nature real estate is a mobile business. Agents are on the road, meeting clients, inspecting properties and showing homes.

“The power of Apple iOS inspired us to develop a suite of apps for our global network of sales consultants that would provide them with a full range of marketing, research and technological tools while they’re on the move. The apps save our consultants hundreds of hours per year by streamlining tasks and they help us deliver a great client experience.

“Take e-Campaign for iPad, for example. From the comfort of your living room, a sales consultant can help you build your ideal marketing campaign; displaying real-time market data from your local neighbourhood, visually showcasing the complete range of marketing options available, and booking everything into an online calendar so you know exactly what to expect every step of the way.

“Information is all stored digitally so there’s no need for paper forms or folders or for data re-entry back at the office, which means we can deliver a timely, professional, and consistent level of service,” says Mr Duncan.

Harcourts was selected above several other global real estate companies because they showed how Apple technology has enabled them to become game-changers in their industry.

“The integration of our apps both with third-party real estate data sources and the company intranet is key to our success. This means sales consultants have access to an unprecedented level of information from wherever they are providing a distinct competitive advantage,” explains Mr Duncan.

Mr Duncan says Harcourts’ focus is firmly on the future and innovation is at the forefront of everything they do.

“Client expectations are changing and it’s essential that we change with them. Technology is helping us to be more agile and responsive to our clients’ needs, delivering faster and more effective communication, and providing a seamless client experience overall.”

“Being able to launch our apps across multiple devices in multiple countries and integrate to our intranet is one of the key reasons we chose iOS as our platform.”


The Harcourts Foundation achieves three million dollar milestone

Harcourts Foundation logo

The charitable arm of Harcourts real estate group, The Harcourts Foundation has surpassed $3 million in funds raised to support local non-profit community groups across the country and internationally.

The Harcourts Foundation was established by Harcourts in 2008. The foundation operates as a charity 100 per cent, with all funds raised going directly to non-profit organisations.

The Foundation is funded through Harcourts employees’ salary sacrifice, ‘off the top’ contributions from commissions and organised fundraisers.

There are currently more than 264 of Harcourts global offices participating in the Harcourts Foundation programme, donating a percentage of every property sale.

Harcourts Managing Director Mike Green says that in just a short time the Harcourts Foundation has touched the lives of thousands of people throughout Australia, and across the globe.

“Internationally, the Harcourts Foundation has made more than 500 grants to community groups, helping with everything from supporting programmes for women affected by violence, at-risk youth, children with disabilities and to help make communities safer.

“Our Harcourts businesses are wholly committed to making a positive difference to the communities where they operate and we’re incredibly proud of the work The Harcourts Foundation is doing,” says Mr Green.

Harcourts employees including a National Board of Directors, Coordinator, Accountant and Regional Ambassadors all donate their time and expertise to oversee and administer The Harcourts Foundation.

This year, The Harcourts Foundation will once again partner with White Ribbon Australia to support the charity’s Breaking the Silence schools campaign, which supports principals and teachers to embed models of respectful relationships in school culture. The programme aims to prevent the perpetration of violence against women and girls.

To support White Ribbon’s cause, Harcourts offices across the country will take part in the Walk a Mile in Their Shoes event being held in each state. The walk encourages both men and women to don a pair of heels and walk a mile in a show of solidarity for those affected by violence against women.

Visit mycause.com.au/events/walkamileintheirshoes to find out more about the event, including how to support and participate.

For more information about The Harcourts Foundation, including information on individual grants made and the grant application process, visit harcourtsfoundation.org.


Yes, you can sell a home on a busy road

Neighbourhoods can change dramatically over time, and the suburban street that was so quiet when you bought your home may now be much busier – and noisier – but that doesn’t mean that no-one will buy the property.

“In fact,” says Richard Gray, CEO of Harcourts Real Estate, “there are buyers who may even consider the busy road an advantage, depending on what they intend to do with the property. To some it may spell more visibility for a home-based business or professional practice, for example.

“And there are others who may not even be concerned about the busy road as long as the property is close to shops, schools, public transport and sports venues. There are many young buyers these days who see some traffic noise as a fair trade-off for easy access to the facilities they need.”

However, he says, even if you don’t come across such buyers, there are several ways to make your home more appealing and ensure a sale. “From a noise perspective, a concrete or brick wall between your home and the road is more effective than a palisade fence, and you may want to consider putting one up.”

Gray says other possibilities include creating an entertainment or relaxation area in the part of your garden that is furthest from the road, and installing double-glazing along the face of the house closest to the road.

“But before you go to the expense of doing any of these things, you must know that in all home sales, the factor that has the most pulling power for buyers is the price, so you need to sit down with your agent and set a realistic price in the context of other recent sales in your area, and along the same road.”

He notes that a properly trained and professional agent will not try to suggest that you “test the market” at an unrealistic price level, or conceal from you the fact that your home might sell for less than other properties in the area that are similar but located on quieter streets.

“On the other hand, though, an experienced agent will know how to market your home most effectively by maximising its good features and targeting the most likely buyers. A careful choice of agent is thus the real key to selling a home on a busy road.”


Yes, you can sell a home on a busy road

Neighbourhoods can change dramatically over time, and the suburban street that was so quiet when you bought your home may now be much busier – and noisier – but that doesn’t mean that no-one will buy the property.

“In fact,” says Richard Gray, CEO of Harcourts Real Estate, “there are buyers who may even consider the busy road an advantage, depending on what they intend to do with the property. To some it may spell more visibility for a home-based business or professional practice, for example.

“And there are others who may not even be concerned about the busy road as long as the property is close to shops, schools, public transport and sports venues. There are many young buyers these days who see some traffic noise as a fair trade-off for easy access to the facilities they need.”

However, he says, even if you don’t come across such buyers, there are several ways to make your home more appealing and ensure a sale. “From a noise perspective, a concrete or brick wall between your home and the road is more effective than a palisade fence, and you may want to consider putting one up.”

Gray says other possibilities include creating an entertainment or relaxation area in the part of your garden that is furthest from the road, and installing double-glazing along the face of the house closest to the road.

“But before you go to the expense of doing any of these things, you must know that in all home sales, the factor that has the most pulling power for buyers is the price, so you need to sit down with your agent and set a realistic price in the context of other recent sales in your area, and along the same road.”

He notes that a properly trained and professional agent will not try to suggest that you “test the market” at an unrealistic price level, or conceal from you the fact that your home might sell for less than other properties in the area that are similar but located on quieter streets.

“On the other hand, though, an experienced agent will know how to market your home most effectively by maximising its good features and targeting the most likely buyers. A careful choice of agent is thus the real key to selling a home on a busy road.”